Collection explores womanhood through the unity of four elements — air, water, earth and fire.

For this project, I developed a graphic identity and packaging of collection. Design and creative process implied a lot of work with materials and long-running search of appropriate technologies of printing, embossing, construction, etc.

CREDITS
Team YULIAWAVE
Creative Director: Lala Mamedova
Art Director: Lena Sidorova
Producer: Nadya Kulkova
Copywriting: Anna Anoprienko
Fashion Designers: Irina Mikhaylova, Alexandra Khvan
Graphic Designers: Maria Pavlova, Polina Gainullina

Team EKONIKA
Visual Director: Oxana Malikova
Producers: Ir Pilat, Valeriya Agarkova

Production team:
Photography: Max Churkin
Filmmaker: Vladislav Sishkin
Set: Anna Epishina
Styling: Liliya Simonyan